Summary
DALLAS - Discount carrier AirTran Airways fired the first shot of the summer airfare wars this week, causing bigger rivals to match prices at a time when they would rather be raising them.
The sale that AirTran started - set to end at midnight heading into Friday morning - included some seats on a few short trips as cheap as $44 each way, not including taxes and fees. What really made the sale stand out was its duration, covering travel from March 19 until Nov. 16.See the full content of this document
Extract
Airfare Sales Released Earlier, Run Longer
Other carriers were forced to match on routes where they compete with AirTran or risk losing many passengers to their low-co...
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