Marketing Big Ben Easy Job,: ; Steeler Super Bowl Qb's Jersey Almost As Popular As Moss Shirt

Summary

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Hanging on the wall outside the Newport Beach, Calif., office of agent Leigh Steinberg is a framed cartoon from the opinion pages of a Pittsburgh newspaper. It's a drawing of the Steelers' Ben Roethlisberger, King Kong-sized, standing shoulder to shoulder with the city's skyscrapers. The caption reads "Roethlisburgh."

In terms of marketability, the second-year quarterback looms every bit that large. Consider this: About 400,000 "Big Ben" T- shirts were sold last year, enough for every man, woman and child in Pittsburgh with more than 50,000 to spare. His was the best-selling NFL jersey last season, and it's No. 2 this season and closing fast on the silver-and-black Randy Moss jerseys.

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Extract

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Marketing Big Ben Easy Job,: ; Steeler Super Bowl Qb's Jersey Almost As Popular As Moss Shirt

Less than a week after Roethlisberger made a game-saving, shoestring tackle in a divisional playoff game at Indianapolis, 40,000 of his new T-shirt - "The Tackle" - sold in a day. Accordi...

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