Disney Junior Tries to 'Redefine Brand Image' with Parents, Kids
Charleston Daily Mail › February 16, 2011
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Summary
LOS ANGELES - The Playhouse Disney preschool programming block is being remade this week as Disney Junior, with a revamped lineup as well as name.
Disney Junior, which expands the Playhouse target audience from 2 to 5 to ages 2 to 7, is a precursor to a 24-hour basic cable and satellite channel that is set to replace Disney's SOAPnet in 2012.See the full content of this document
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Disney Junior Tries to 'Redefine Brand Image' with Parents, Kids
The Disney Junior programming block airs on Disney Channel from 4 a.m. to 2 p.m. ET weekdays and 4 a...
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