Summary
Lesson to public health campaigners: When selecting a celebrity to represent your health cause, be sure you're thoroughly familiar with your candidate's background and lifestyle. Consider the case of Garfield the Cat, recently chosen to promote the "Sleep Well. Do Well. Star Sleeper" campaign of the National Heart, Lung, and Blood Institute (NHLBI).
Launched in 2001, the effort aims to convince young children and their parents of the importance of a good night's sleep. A cartoon cat is perfectly suited for this audience, right?See the full content of this document
Extract
Garfield a Poor Role Model, Doctor Says
Wrong, writes cardiologist Mark Fox in the journal Pediatrics. F...
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