Gm to Submit Restructuring Proposal: ; Experts Wonder If; It's a Case of Too Little, Too Late

Summary

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For a year, General Motors has been singing the praises of the new Chevrolet Malibu, voted by auto writers as the 2008 North American Car of the Year and billed by GM Chairman Rick Wagoner as "the finest midsized car this country offers." To promote its launch, GM spent nearly $250 million on advertising, dubbing it "the car you can't ignore."

Meanwhile, GM has been quietly making and selling a similarly sized and priced sedan: the Chevrolet Impala. GM hasn't run a national ad for the full-size Impala in three years, scarcely mentions it in news releases or conference calls with Wall Street analysts, and made little hay about its winning the Fleet Car of the Year award three years running.

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Gm to Submit Restructuring Proposal: ; Experts Wonder If; It's a Case of Too Little, Too Late

Yet last year, for every two Malibus that GM sold, it delivered three Impalas. Unpromoted, hardly noticed, the Impala finished the year with 265,840 sales, making it the be...

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