The Food Guy: ; Cooking Shows Work Up Viewers' Appetites; Americans Love Their Food Tv, Often Buying Things They See

Summary

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America's mouth must be watering. With the exploding popularity of food-related programs and amateur chef "reality" competitions, it's no secret that cooking shows are big business. In fact, a recent Harris Poll found that not only do half of all Americans report watching these shows often, but many also say they've gone out and made purchases as a direct result.

Nearly 60 percent of those who watch say they've picked up a particular food after seeing it prepared on a cooking show. Almost 40 percent have bought a gadget used on TV, a quarter of all respondents have purchased cookbooks promoted, and, perhaps most surprisingly, 6 percent say they have gone out and bought a large appliance used in one of these programs.

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The Food Guy: ; Cooking Shows Work Up Viewers' Appetites; Americans Love Their Food Tv, Often Buying Things They See

So exactly which cooking shows are we watching?

Proving there's no accounting for taste, Americans say "30 Minute Meals with Rachael Ray" is their favorite cooking program. (Seriously?) Two butter-wielding Southern cooks are tied for second - Paula De...

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