Harley-Davidson to Focus On Core Bikes: ; Company Cited Big Dip in Third-Quarter Profits
Charleston Daily Mail › October 16, 2009
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Summary
DETROIT - With motorcycle sales still sluggish, Harley-Davidson Inc. said Thursday it is leaving the sport-bike market in a back-to- basics strategy that focuses on its core lineup of heavyweight bikes.
The company, which reported an 84-percent slide in third-quarter profits, said it will discontinue its Buell motorcycle line and sell its MV Agusta brand in order to focus on its namesake motorcycles.See the full content of this document
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Harley-Davidson to Focus On Core Bikes: ; Company Cited Big Dip in Third-Quarter Profits
The decision to sell MV Agusta marks an about-face for Harley, which bought the Varese, Italy-based company last year for $109 million. A...
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