Hasbro Blocks to Vie with Lego: ; Compatible with Lego and Other Block Lines,; Kre-O to Launch with 12 'Transformers' Sets

Summary

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NEW YORK - Transformers fought for world domination in "Revenge of the Fallen." Now they're taking aim at Lego.

Hasbro Inc., the No. 2 U.S. toy maker, is joining the building- block fray with a new line called Kre-O that's compatible with Lego and the similar Mega Blocks. The first products feature popular Transformers characters like Optimus Prime and Bumblebee.

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Extract

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Hasbro Blocks to Vie with Lego: ; Compatible with Lego and Other Block Lines,; Kre-O to Launch with 12 'Transformers' Sets

Kre-O, launching in the fall, is intended to grab part of the booming construction set business that Lego dominates. While total U.S. toy revenue rose 2 pe...

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