Thanks to You, Neediest Cases Keeps Working, with Pennies and Big Checks, Loyal Donors Help Other People

Summary

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A tradition begun more than four decades ago continues today with the Thanksgiving Day kickoff of the Daily Mail's 44th Annual Neediest Cases Appeal.

The idea behind the annual drive was straightforward. The Daily Mail would tell readers over the holiday season of the year-round needs of people in the community. Toys are nice for children, but they also need socks and coats and dressers and a place to sleep at night.

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Extract

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Thanks to You, Neediest Cases Keeps Working, with Pennies and Big Checks, Loyal Donors Help Other People

The stories are all true and the needs, although basic, are such that no government program add-resses them.

The response has been ove...

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