Super Ads Part of Big Game's Draw: ; Ads Aired During Super Bowl Run Gamut From Funny to Weird, Cost Up To
Charleston Daily Mail › February 08, 2011
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Summary
NEW YORK - In the Super Bowl of advertising, Justin Bieber replaced Ozzy Osbourne and Joan Rivers became a GoDaddy girl. But a pair of commercials by automakers took the early trophy for online buzz.
A two-minute ad for Chrysler starring Eminem and a Volkswagen ad featuring a mini-Darth Vader that went viral before it even aired were two of the most talked-about spots during advertising's big night, Super Bowl XLV, in which Green Bay Packers defeated the Pittsburgh Steelers 31-25.See the full content of this document
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Super Ads Part of Big Game's Draw: ; Ads Aired During Super Bowl Run Gamut From Funny to Weird, Cost Up To
Chrysler was one of nine automakers that took advantage of advertising's biggest and most expensive showcase, at $3 million for 30 seconds, to try to show they're back after two tough years for the industr...
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